Create headlines to give structure to your article and then add information and ideas into the different sections so you don’t need to start writing from scratch later on. I usually start creating my outline in Google Docs as I’m researching, but you can also take notes first and then organize everything into different article sections. Write down headline ideas and other things you’ll definitely want to mention as these will form the starting point of your blog post outline. The goal is to figure out what the articles you’ll be competing with for a spot on the first page are covering, so you can make sure to cover it too.ĭon’t just make mental notes when you’re doing this. When you have your sources, read through all of them to find similar headlines, recurring topics, and questions that are being addressed. That means that if you’re writing an informational article, you’ll discard the eCommerce product page that might be ranking but you’ll keep the other informational pages.Ī word of warning: if you’re content writing from a country that’s different than that of your (client’s) target audience, you’ll want to make sure to either use a VPN when you Google or look up your main keyword in an SEO tool such as Ahrefs and check the top 10 ranking articles for the correct location that way. What you want to do is find the articles that are already ranking on the first page of Google for your main keyword and filter out those that are most similar to the article you plan on writing. When you’re writing an article with the goal to have it rank well on Google – and I hope you are – you don’t want to use just any relevant source, though. Once you’ve gathered everything, it’s time to create a list of sources you’ll use to research your blog post. The briefing should also give you an idea of the search intent of the article (is it informational, transactional, or commercial?) and tell you whether there’s a specific call to action you should include. The latter is where you’ll ideally find the target keyword for the article as well as other SEO instructions, like which secondary keywords to include, what the word count range for the article is, and which internal links to incorporate. That includes any style and writing guidelines you need to follow, the ideal customer profile or avatar of the blog you’re creating content for, and the briefing. The first thing to do is gather all the information you already have and need to use for your blog post. Gather all readily available data and guidelines How to Prepare and Create Your Content Outline 1. How to Prepare and Create Your Content Outline.
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